Every organization looks upon reputation as an essential business asset that needs to be built and protected and maintained in order to ensure that it enhances your brand value. That is why it has been observed that the companies use traditional disciplines of media and public relations for something called online reputation management. It is all about guarding your organization from any kind of reputational hazard. And today with the rise of social media and the explosion of information online, it has become imperative to maintain reputation with not just the media, stakeholders and regulating bodies but with the entire community of internet users.https://bit.ly/2PjOcIP

The need for online reputation management

Internet has made it easy for people to engage in conversations, share views on diverse topics online using social media channels like Twitter, Facebook, various online forums, etc. Your customers, employees, potential clients are all there discussing your brand, posting comments on different sites- some favorable some not.

You cannot have control on what they say about your products, services or your company. They will be vocal about their opinions, whether you like it or not, and will largely influence the decision of the prospective customers who choose to research your brand online. This can pose a lot of reputational threats that you need to combat, requiring you to monitor your online presence carefully and manage it methodically.

Some run of the mill adverse comment from an individual on Twitter site can go viral with thousands of internet users tweeting and posting comments on it and thousands of others viewing it. As the mainstream media pick up the news, people will start blogging and posting comments on the same on social networking sites with the result that the negative comments will show up in Google search results for months to come.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.